Celebrate Company aquisition of Rosemood Atelier

Parklane Capital advised Celebrate Company on its acquisition of Atelier Rosemood. Based in France, Rosemood provides high-quality photo products in Europe. As the exclusive financial advisor to Celebrate, Parklane supported the Celebrate shareholders and management throughout the entire transaction process. As part of this transaction, Hélène Germain and Grégoire Monconduit, the founders of Rosemood, have exchanged their shares in Rosemood for an equity stake in Celebrate.  

About Celebrate  

Celebrate Company was founded in 2010 and is a German photo products provider with more than three million European clients. At the beginning of 2021, the private-equity-firm EMZ Partners invested in Celebrate to accelerate its growth. The company now has six brands under its umbrella with more 70 million Euros in revenue and >500 employees, including this acquisition. 

About Atelier Rosemood 

Atelier Rosemood is a leading French provider of paper and photo products that distinguishes itself from competitors with its high-quality photo books. In 2021, they managed to increase their revenue by ~15% to 13.5m €. Founded in 2010, Rosemood employs over 120 employees in Nantes and Treillieres. 

Four 20 Pharma Sale to curaleaf

Parklane Capital advised the shareholders of German cannabis company Four 20 Pharma on the successful majority sale to the world's largest cannabis company Curaleaf. Four 20 Pharma is a fully EU GMP and GDP licensed German producer and distributor of medical cannabis products. With a market share of approximately 10% of its own brand "420 Natural", Four 20 Pharma is one of the leading German cannabis companies. Parklane supported the shareholders during the entire sales process as exclusive financial advisor.

Boris Jordan, Curaleaf Executive Chairman: "By partnering with Four20 Pharma, Curaleaf's European business will immediately gain additional critical mass and be in a superior position to capitalize on the accelerating trends in the European cannabis market. This strategic transaction further underscores our aspiration to be the major player in the European market and the leading global cannabis company."

Miles Worne, President of Curaleaf International: "Four 20 Pharma is a leading German distributor with a branded product that consumers love. They've captured significant market share in Germany by sourcing product from top EU-GMP certified suppliers around the world and building strong connections with German medical consumers by providing the highest quality flower in a namesake branded offering. As such, Four 20 Pharma is uniquely positioned to capitalize on Germany's conversion from a medical to an adult use market and we're thrilled to be partnering with their talented management team."

Torsten Greif, Managing Partner of Four 20 Pharma: "We have been exploring possible partners to stake our claim in the future German and European cannabis markets, and in Curaleaf we know we've found the undisputed leader and the best partner. From the beginning of our conversations, it was clear that they supported our strategic vision and respected our autonomy and entrepreneurial approach. Having full access to the tremendous knowledge and assets of the Curaleaf team will accelerate our future growth projects and help drive our company to the next level."

Thomas Schatton, Managing Partner of Four 20 Pharma: "Curaleaf shares our values of customer dedication and commitment to product quality, and we are incredibly excited about our future together. The team at Four 20 are thrilled to be able to leverage Curaleaf's proven R&D expertise to help us continue delivering the best quality products to our medical patients and the promising future adult use market."

About Four 20 Pharma

Four 20 Pharma is a leading, fully EU-GMP and GDP licensed European medical cannabis producer and wholesaler with industry-leading product quality and world-class regulatory expertise. Four 20 Pharma entered the German market with a vision to provide continuous patient care. Since launching its "420NATURAL" brand in 2020, the company has built a robust supply chain to deliver the best possible cannabis products to its patients. The company employs 41 people and is based in Paderborn, Germany.

About Curaleaf

Curaleaf is one of the leading international providers of cannabis products with a broad brand portfolio, extensive service offering, wide product selection and accessibility in the medical and pleasure markets. In the United States, Curaleaf currently operates in 22 states with 136 dispensaries, 26 cultivation locations and more than 5,700 employees. Curaleaf International is the largest vertically integrated cannabis company in Europe, with a broad supply and distribution network in the European market that combines leading research and development with state-of-the-art cultivation, extraction and production.

Delius Klasing sale to Mediengruppe KLAMBT

Parklane Capital advised the shareholders of Delius Klasing publishing group on its successful sale to KLAMBT Media Group. Delius Klasing is one of Europe's leading special interest publishers and is active in the automotive, water sports, cycling and soccer segments. Parklane acted as the exclusive advisor to Delius Klasing and supported the company throughout the entire sales process with a particular focus on the structuring of the transaction and contract negotiations.

With this transaction, KLAMBT Media Group expands its portfolio and enters the market of special interest publications. Existing print publications are to be strengthened through an investment program, which is also intended to promote digital development opportunities simultaneously. In the future, the publisher of Delius Klasing, Konrad Delius, will act in an advisory capacity to the KLAMBT Media Group as chairman of the newly established advisory board.

About Delius Klasing

The Delius Klasing Publishing Group was founded in Berlin in 1911 and is one of Europe's leading special interest publishers. With locations in Bielefeld, Hamburg and Munich, the publishing group employs over 200 people. Delius Klasing publishes magazines and books, operates websites, offers corporate publishing services and hosts a variety of segment-specific events. The brands "YACHT", "BOOTE" and "BIKE" are among the best known of the publishing group.

About Media Group KLAMBT

The KLAMBT Media Group was founded in 1843 and is one of the oldest consumer magazine publishers in Germany. Today, the group employs about 700 people at its offices in Hamburg, Berlin, Baden-Baden, Speyer and Nuremberg. Today, the family-owned company, led by publishers Lars and Kai Rose, reaches around 10 million readers and over 25 million unique users each month with more than 50 magazines as well as 10 editorial portals. KLAMBT continuously invests in a variety of companies and currently holds around 20 stakes in digital companies.

Orbit merger into Etribes

Parklane Capital advised the shareholders of the corporate venture builder Orbit Ventures on its merger into the Etribes Group. Orbit Ventures is one of Germany’s leading corporate venture builders and has an active portfolio of long-term clients including a number of DAX companies. As the exclusive financial advisor, Parklane supported the shareholders in the transaction process focusing on the strategic positioning, structuring of the transaction and the contract negotiations.

The shareholders Sven Külper, Johann Völkers, Christian Egli and Daniel Welberts significantly reinvested in the company as part of the transaction and will continue to form the management team of Orbit Ventures.

About Orbit Ventures

Orbit Ventures was founded in 2016 by Sven Külper and Johann Völkers. The company is one of Germany’s leading corporate venture builders. Based in Hamburg, Orbit Ventures currently employs more than 40 people and draws on a network of 150 experienced experts. The company specializes in partnering with industry leaders to build profitable and highly scalable startups, which in turn generate measurable business impact.

About Etribes

Etribes is one of the leading execution focused digital consultancies in Germany and works for companies in DAX and “Mittelstand”. The Etribes team has already developed, implemented and scaled more than 200 digital business models in the B2C and B2B sectors. Founded in 2015, the company employs more than 120 people across Europe and has locations in Hamburg, Berlin and Munich.

Finc3 sale to Fortress Brand

Parklane Capital advised the shareholders of the digital marketing group Finc3, headquartered in Hamburg on its successful sale to Fortress Brand, a leading full-service marketplace accelerator based in New York City which is backed by Trivest Partners, a Florida-based private equity group. With Finc3 joining forces with Fortress Brand, the companies become one uniquely global organization offering worldwide D2C e-commerce services that helps brand partners strategically grow on Amazon and other e-commerce marketplaces on a global scale. As exclusive financial advisor, Parklane supported the shareholders of Finc3 in the sales process.

Finc3 joins the Fortress Brand family of companies which includes New York-based School House, a leading creative agency known for their cut-through branding strategy and dynamic storytelling. Supported by its partnership with Trivest Partners, a Florida-based private equity group, as well as significant organic growth in its own core business, Fortress plans to continue to accelerate its vision through acquisitions and strategic brand investments.

"E-commerce — whether via marketplaces, D2C channels or in a B2B context as well as CRM are becoming increasingly international businesses. That's why we already work internationally for most Finc3 clients — for many even on several continents," reports Jan Bechler, co-founder of Finc3. "Modern e-commerce needs to be thought of globally and implemented regionally," adds co-founder Tim Nedden.

Fortress CEOs and brothers Matt Beer and Alex Beer state, “This marks a monumental day in the history of Fortress. As part of our mission to continue to be a meaningful partner to our clients, we’ve taken a big step across the Atlantic Ocean to partner with the Finc3 Group to offer our brand partners full-service Amazon and digital capabilities expanding from Europe to Japan. From our humble first office to a worldwide organization, we have the deepest gratitude for our team and our clients and welcome every member of the Finc3 Group into our family of companies.”

Finc3 founders Jan Bechler, Tim Nedden, Björn Sjut, as well as the entire management team, are staying on board and have exchanged the majority of their shares for equity stakes in Fortress Brand.

About Finc3

Founded in 2014, Finc3 is one of the leading European online marketing agencies whose capabilities include digital marketplace marketing, CRM, data analytics, and business-to-business (B2B) performance marketing under their own group of companies Finc3 Commerce, Finc3 Marketing Services, and BizMut Marketing. Finc3’s team of data-driven digital marketing experts has forged longstanding deep relationships with its clients that stretch across multiple business verticals including brands like Unilever or Bosch, global service providers, and some of the world’s fastest-growing technology companies like Mailchimp, Asana or Pipedrive. With offices in Hamburg and Bratislava, Finc3 supports the growth of multinational clients representing more than $1 billion of the retail value on the marketplaces it supports.

About Fortress

Fortress Brand is a global digital marketplace accelerator that represents acclaimed brands across a multitude of industries, including beauty and personal care, health and wellness, and consumer product goods. Founded in 2012 and headquartered in New York, Fortress, along with its family of companies, School House and Finc3, offers its clients a dynamic suite of best-in-class digital services at any stage in their brand's lifecycle including full-service marketplace management, strategy and creative services, 360-degree performance marketing, data analytics, and international strategy all under one roof. With an extensive roster of client partnerships including Glow Recipe, Youth to the People, and HUM Nutrition, the agency's core strength is to help brands grow their e-commerce business across all global channels including Amazon and other e-commerce marketplaces. Fortress has been recognized as one of Inc.'s 5,000 Fastest-Growing Companies in 2020 and 2021 and also trusted by Amazon as a verified agency partner.

Investment into DevelopX by Bencis

Parklane Capital has advised the shareholders of business building and digital transformation specialist DevelopX on winning Bencis as a new shareholder in the company. Together with Bencis, DevelopX plans to push the international expansion of its business.

Parklane acted as the exclusive financial advisor to the DevelopX shareholders in the competitive process with national and international financial investors and strategists. The company builder TruVenturo and the operational management will continue to have a significant stake in the company and look forward to continuing the growth path together with Bencis.

About DevelopX

DevelopX was founded in Hamburg in 2019 and currently employs over 190 people at five locations in Germany, Poland and Portugal. By combining business building and digital consulting expertise with software development and nearshoring capacities, the company offers a 360° digital consulting portfolio. The broad customer portfolio includes a variety of international companies from various industries.

About Bencis

Bencis is an independent private equity investment firm that helps entrepreneurs and management teams achieve their growth goals. The company prefers to invest in companies from various sectors with an operating result of up to €50 million and a strong position in their respective markets in Germany, the Netherlands and Belgium. Bencis is currently investing in >25 companies employing a total of around 9,500 people.

eccelerate sale to mindcurv

Parklane Capital advised the shareholders of the digital commerce consultancy eccelerate on its successful sale to Mindcurv, the new-generation digital architect and commerce experience provider. eccelerate is a multi-award winning European digital consultancy boutique with a focus on digital commerce. eccelerate’s sister company Valearis, a rapidly growing transaction services consultancy with a strong focus on acquisition candidates in the digital eco-system, was also part of the transaction. As exclusive financial advisor, Parklane supported the shareholders of eccelerate and Valearis in the sales process.

“We are very excited about this next step because, as part of Mindcurv, we can accompany our customers beyond our consulting and due diligence services. Through Mindcurv’s deep technology expertise and delivery competence, we can now follow up our consultancy services with a sustainable engagement model to achieve perpetual digital transformation” said Lennard Grewe, Managing Director of eccelerate and Valearis. Mindcurv CEO, Amjad Liaquat, stated “Since our inception in 2011, we’ve focused on delivering everything our customers need for long-term business success, from our first meeting, to project completion and throughout our partnership with them. Our teams are at the forefront of technology innovation and commerce, and our recent acquisitions extend that expertise at a time when companies need partners they can trust to deliver optimal 360° customer experiences quickly and effectively”. 

About eccelerate

eccelerate is a highly specialized digital commerce consultancy that promotes growth and innovation within mid-market and international corporations. Founded in 2012, the company is headquartered in Munich, Germany, with another office in Frankfurt, employing more than 30 consultants and digital specialists. eccelerate develops tailored strategies and digital business models concepts and supports clients in defining and implementing digital growth/ value creation and transformation agendas. Over the last few years, eccelerate has built up a strong reputation, particularly in the DACH and European markets, and has received several awards from Wirtschaftswoche and BrandEins, among others.

About Valearis

Valearis is a Transaction Services Consultancy that helps both financial as well as strategic investors in the assessment of potential investment targets. Valearis’ sweet spots are small-to mid-cap size funds and strategic investors investing in targets with enterprise valuations ranging from €50m to €500m. The Valearis team accompanies clients from pre-deal outside-in evaluations and sector research to buy-side or sell-side commercial-, digital- and IT due diligence.

About Mindcurv

Mindcurv, backed by GENUI and Primepulse, develops digital solutions that have a r/evolutionary impact on companies, processes, and user experiences. Founded in 2011, the company is headquartered in Essen, Germany, with offices throughout Germany and in the Netherlands, Spain, and India, employing more than 570 people. Mindcurv creates digital customer experiences using modern technologies, cloud infrastructures, and data to enable companies to respond faster to opportunities, changes, and challenges in the market. Mindcurv is a certified member of the global MACH Alliance and a partner of modern technology and public cloud providers.

adzLocal sale to PINOVA Capital

Summary

Parklane Capital advised the shareholders of mar-tech specialist adzLocal on its successful exit to PINOVA Capital. adzLocal is the leading marketing-as-a-service provider for SMEs in Germany. The company has experienced strong growth for many years, is highly profitable and currently serves more than 2,000 clients.

As exclusive financial advisor, Parklane supported the shareholders of adzLocal in the competitive sales process. Special focus was placed on the preparation of the business plan, the strategic positioning, the structuring of the transaction and the contract negotiations with national and international financial investors and strategists.

The founder Dietrich Wedegärtner, the investors and the management reinvested in the company as part of the transaction and are looking forward to continuing adzLocal's successful growth together with PINOVA.

About adzLocal GmbH

adzLocal was founded in 2009 by Dietrich Wedegärtner and currently employs over 40 people in Hamburg. adzLocal supports more than 2,000 hyperlocal small and micro businesses in acquiring new customers using an online marketing mix consisting of Google AdWords campaigns, contact-optimised landing pages and contact tracking. The comprehensive proprietary software stack enables adzLocal to offer its clients effective online marketing to acquire attractive new customers at predictable and low costs starting from a monthly advertising budget of €300. 

About PINOVA Capital

PINOVA Capital is an independent private equity firm investing in high-growth technology companies in German-speaking regions. PINOVA Capital focuses on “Mittelstand” companies with sales between €10 million and €75 million in the sectors industrial technology and information technology, characterized by significant growth potential, sustainable competitive advantages and a strong market position in their niche.

Sovendus sale to Paragon Partners

Summary

Parklane Capital advised Sovendus founder Oliver Stoll and Michael Kofluk on their sale and significant reinvestment in Sovendus alongside new majority owner Paragon Partners. Bregal Unternehmerkapital realizes its investment, after having supported the company since 2015.

For Parklane Capital the continued work for the Founders is proof of the excellent relationship for many years, having advised them on the initial deal with Bregal and subsequently on various add-on acquisitions.

About Sovendus

Sovendus is the leading provider of tools for checkout-based online marketing in Europe with over 1,200 partners. The core product Sovendus SALES connects shops via Sovendus' closed voucher network, generating reach, new customers, and transactions. Sovendus SELECT enables its partners to generate incremental revenues through the marketing of special offers on their checkout page. The generation of high-quality newsletter subscribers and email marketing on Sovendus’ distribution list complement the product portfolio. Sovendus was founded in 2008 in Karlsruhe and today employs around 120 people.

About Paragon Partners

Founded in 2004, Paragon is one of the leading independent private equity firms in Europe, with more than EUR 1.2 billion of equity under management. Paragon works closely with portfolio companies to achieve sustainable growth and operational excellence. The investment portfolio covers various industries and currently comprises 14 companies. The firm is based in Munich, Germany.