adzLocal sale to PINOVA Capital


Parklane Capital advised the shareholders of mar-tech specialist adzLocal on its successful exit to PINOVA Capital. adzLocal is the leading marketing-as-a-service provider for SMEs in Germany. The company has experienced strong growth for many years, is highly profitable and currently serves more than 2,000 clients.

As exclusive financial advisor, Parklane supported the shareholders of adzLocal in the competitive sales process. Special focus was placed on the preparation of the business plan, the strategic positioning, the structuring of the transaction and the contract negotiations with national and international financial investors and strategists.

The founder Dietrich Wedegärtner, the investors and the management reinvested in the company as part of the transaction and are looking forward to continuing adzLocal's successful growth together with PINOVA.

About adzLocal GmbH

adzLocal was founded in 2009 by Dietrich Wedegärtner and currently employs over 40 people in Hamburg. adzLocal supports more than 2,000 hyperlocal small and micro businesses in acquiring new customers using an online marketing mix consisting of Google AdWords campaigns, contact-optimised landing pages and contact tracking. The comprehensive proprietary software stack enables adzLocal to offer its clients effective online marketing to acquire attractive new customers at predictable and low costs starting from a monthly advertising budget of €300. 

About PINOVA Capital

PINOVA Capital is an independent private equity firm investing in high-growth technology companies in German-speaking regions. PINOVA Capital focuses on “Mittelstand” companies with sales between €10 million and €75 million in the sectors industrial technology and information technology, characterized by significant growth potential, sustainable competitive advantages and a strong market position in their niche.

Sovendus sale to Paragon Partners


Parklane Capital advised Sovendus founder Oliver Stoll and Michael Kofluk on their sale and significant reinvestment in Sovendus alongside new majority owner Paragon Partners. Bregal Unternehmerkapital realizes its investment, after having supported the company since 2015.

For Parklane Capital the continued work for the Founders is proof of the excellent relationship for many years, having advised them on the initial deal with Bregal and subsequently on various add-on acquisitions.

About Sovendus

Sovendus is the leading provider of tools for checkout-based online marketing in Europe with over 1,200 partners. The core product Sovendus SALES connects shops via Sovendus' closed voucher network, generating reach, new customers, and transactions. Sovendus SELECT enables its partners to generate incremental revenues through the marketing of special offers on their checkout page. The generation of high-quality newsletter subscribers and email marketing on Sovendus’ distribution list complement the product portfolio. Sovendus was founded in 2008 in Karlsruhe and today employs around 120 people.

About Paragon Partners

Founded in 2004, Paragon is one of the leading independent private equity firms in Europe, with more than EUR 1.2 billion of equity under management. Paragon works closely with portfolio companies to achieve sustainable growth and operational excellence. The investment portfolio covers various industries and currently comprises 14 companies. The firm is based in Munich, Germany.

celebrate company private placement to EMZ


Parklane Capital advised celebrate company, the leading European online supplier of personalized stationery and photo products, and its shareholder on the successful sale of a minority share to EMZ. The company's valuation in the triple-digit million range confirms its consistent success in recent years. In the process of the transaction, the management team also had the opportunity to increase its share in the company. The heart and initial foundation of celebrate company is the love brand "kartenmacherei". Parklane acted as celebrate company’s exclusive financial advisor and supported the company during the entire sales process throughout the COVID-19 pandemic with special focus on the strategic positioning of the brand as well as the approach of potential investors and negotiating the deal terms. The mandate further demonstrates Parklane Capital's outstanding track-record with transactions in the
e-commerce space.

Celebrate company was able to perform strongly in 2020 with growing total revenues and an increase in EBITDA despite pressure from COVID-19 on some of its core segments. Together, celebrate company and EMZ aim to further boost the company’s organic growth and to expand regional and product focus through a buy & build strategy.

About celebrate company

Since its foundation in 2010, the celebrate group has become the European market leader for personalized greeting cards. In addition to stationery and photo products, celebrate apps offers photo cloud solutions that can be used to share images and turn them into high-quality print products in just a few steps. The original root of the celebrate company stems from the brand "kartenmacherei". With a broad portfolio of over 200,000 products ranging from personalized wedding invitations to calendars and wall art, "kartenmacherei" stands for loving design, high-quality products, and exceptional online user experience. The company has recently increased its revenue to over 50 million Euros and has withstood the COVID-19 impact on its wedding and party segments further growing its EBITDA. In the process, the company has also expanded to roughly 300 employees and advanced its product portfolio and regional expansion.

About EMZ

EMZ is a leading European investment company with offices in Paris and Munich. Its activities focus on investments in medium-sized companies alongside founders, family shareholders, and managers. EMZ is majority controlled by its own employees and invests the money of institutional investors from Europe. EMZ specializes in investments of between 10 and 150 million euros and has recently also invested in the bootstrapped spice-startup Ankerkraut.

Enowa merger into Convista Group


Parklane Capital successfully supported business and IT consultancy enowa AG and its shareholders on its recent merger into ConVista Group, a leading global business and IT consulting firm.

The merger further strengthens ConVista's position as a leading partner for change in digitalization. With the addition of enowa, ConVista Group is not only expanding its range of services but is also taking a big step towards becoming a transformation partner for digitalization. The expanded range of services includes business consulting and specialist consulting, IT and SAP consulting as well as implementation, software development and products, application management and German-speaking nearshore. As a result, customers are therefore offered holistic end-to-end projects from a single source.

Together with enowa, ConVista Group employs over 1,000 people and generates a turnover of approximately 140 million euros.

Enowa LLC, serving clients in the North American market, was not part of the transaction.

About enowa

enowa AG is a highly specialized business consultancy focused on digital transformation in the industrial and insurance sectors. The company was founded in 2002 by Carsten Börner and has more than 300 employees. The company headquarters are located in Rottendorf near Würzburg with branch offices in Munich, Hamburg, Düsseldorf and internationally in Basel (Switzerland), Vienna (Austria), Shanghai (China) and Baltimore, Philadelphia, Los Angeles (USA).

About ConVista

ConVista Group is a leading global business and IT consulting firm focused on providing services to clients in the insurance, finance, energy, telecommunications, automobile and retail industries. Founded in Cologne in 1999, ConVista currently employs about 650 employees in 15 locations across 3 continents.

Yieldkit sale to Waterland


Parklane Capital advised YIELDKIT, a leading global platform for in-text advertising, content monetisation and performance marketing, and its shareholders on the successful sale of a majority stake to Waterland Private Equity. Parklane acted as YIELDKIT's exclusive financial advisor and supported the company throughout the entire sales process with special emphasis on preparation of the business plan, the strategic positioning of YIELDKIT as well as the approach of potential investors and negotiating the deal terms. The successful deal once again demonstrates Parklane Capital's outstanding expertise in transactions within the tech space.

With a workforce of 30 employees, YIELDKIT generated revenues of €33 million in 2020. Together with founder Oliver Krohne, CEO Daniel Neuhaus and tech entrepreneur Lars Hinrichs, Waterland plans to additionally boost YIELDKIT’s organic growth and to develop the software platform through a buy & build strategy towards market leadership.

About Yieldkit

YIELDKIT was founded in 2009 in Hamburg, Germany by Oliver Krohne. The platform offers both digital publishers and advertisers a straightforward and simple solution for optimised execution of performance marketing strategies while boosting sales and increasing traffic. YIELDKIT works with over 60 performance networks and has built up a base of more than 45,000 active advertisers that can be deployed on over 374,000 domains. Globally, YIELDKIT delivers content to over 80 million users every month and is currently active in over 160 countries. This makes the company a hidden champion in marketing technologies. In terms of regional split, the largest revenue contribution comes from the DACH region, followed by the UK, other European countries, USA, Brazil, India and Russia.

About Waterland

Waterland is an independent private equity investment group that supports entrepreneurs in realizing their growth ambitions. Waterland currently manages € 8 billion of investor commitments. With substantial financial resources and committed industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions. Waterland acts as an active shareholder in its portfolio companies. To date, Waterland has made investments in over 650 companies.

Emporis sale to CoStar


Parklane Capital successfully advised Emporis on its recent sale to U.S.-based CoStar Group. In the preparation of the planned share deal, Parklane was able to advise Emporis on business planning and framing for the transaction as well as during the contract negotiation phase. Parklane is particularly pleased to have been able to advise in the sale of yet another company to a listed multinational player as part of a cross-border transaction.

About Emporis

Emporis was founded in 2000 as a data mining company with a focus on collecting data on skyscrapers and high-rise buildings. Headquartered in Hamburg, Germany, the company manages one of the largest building communities in the world and markets its global collection of data and photographs of buildings to clients such as Allianz, at&t, BCG, Bloomberg, Wharton Busines School, and many more. Emporis is frequently cited by a host of reputable journals and articles, has developed the annual Emporis Skyscraper Award into an industry standard, and is known to set a standard for information on international skyscrapers and high-rise buildings.

About CoStar

CoStar Group, Inc. (NASDAQ: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. The company’s suite of online services enables clients to analyse, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality sector. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online with over 7 million monthly unique visitors. Realla is the UK’s most comprehensive commercial property digital marketplace.,,,, Westside Rentals,,, and form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. CoStar Group’s websites attracted an average of approximately 69 million unique monthly visitors in aggregate in the third quarter of 2020. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada and Asia with a staff of over 4,300 worldwide, including the industry’s largest professional research organization.

Filltech sale to BRITA


Parklane Capital advised Filltech GmbH on its recent transaction, which saw the three Filltech shareholders selling 100% of shares to the BRITA Group. The deal underlines Parklane Capital’s strong positioning in advisory of family-businesses. Parklane was able to assist the Filltech shareholders throughout the entire sales process with particular emphasis on the strategic positioning of Filltech’s business model, the approach of potential investors, and the deal term negotiations. Filltech shareholder and serial entrepreneur Jörg Lamprecht retrospectively concluded “the outcome of the transaction along with the entire process and its management exceeded our expectation in terms of professionalism, management, investor network, and expertise. We are very happy to have worked with Parklane as our advisor.”

About Filltech

The family-run Filltech GmbH employs 130 FTEs and is Europe’s largest producer of CO2 filled cylinders for watermakers. These small carbonation systems are becoming increasingly frequent in private households (with a growing market penetration of larger 10% in Germany and up to 20% in Switzerland and Sweden). Additionally, Filltech also has a strong manufacturing background that saw it become the leading manufacturer of CO2 filling solutions in the world. Following a strategic shift in business strategy, Filltech has increasingly focused on filling of CO2 cylinders in recent years becoming the largest independent filling company in the world, second in total volume only to industry giant SodaStream - subsidiary of Pepsi Co.


The BRITA Group is a family-business founded in 1966 by Heinz Hankammer and today is managed in 2nd generation by Markus Hankammer. BRITA is primarily known for its production of water jugs, kettles and tap attachments with integrated disposable filters. The primary filtering mechanism consists of activated carbon and iron-exchange resin. The BRITA Group is comprised of 29 national and international entities with ~2,000 employees, BRITA products are distributed to 66 countries with a strong footprint in the North American market. The Filltech transaction will allow BRITA to further strengthen its position in the CO2 filling market.

Diconium sale to Volkswagen


The Volkswagen Group has acquired the remaining 51% of diconium so 100% of the company. With the complete acquisition of the shares Volkswagen strengthens its capabilities in the development of digital sales solutions. Parklane Capital acted in an advisory capacity for diconium. With this deal Parklane Capital was able to demonstrate its expertise in technology once again.

About Diconium

diconium is Germany's largest independent digital business and technology company providing services for the entire process of digital transformation: from innovation & strategy, customer experience, marketing & artificial intelligence, commerce and technology solutions to building up digital units.

About Volkswagen

Volkswagen AG, known internationally as the Volkswagen Group, is a German multinational automotive manufacturing company headquartered in Wolfsburg, Lower Saxony, German. It designs, manufactures and distributes passenger and commercial vehicles, motorcycles and engines and offers related services including financing, leasing and fleet management.

Genui Partners and Primepulse investment into Mindcurv


Advised by Parklane Capital, GENUI invests in digital specialist Mindcurv along with tech investor Klaus Weinmann (via PRIMEPULSE, a technology-orientated investment holding). The deal underlines Parklane Capital’s leading position in the technology and digital transformation space and demonstrates its ability to successfully deliver on buy-side transactions connecting private equity with growth companies.


GENUI is a private investment firm established by a group of exceptional entrepreneurs and investment experts who believe in “Good Entrepreneurship”. GENUI exclusively makes long-term investments in medium-sized companies with the aim of enabling sustainable growth and providing a value-add to society. Every company is supported within a professional governance framework by a dedicated entrepreneur, who provides access to relevant expertise and a network of contacts.

About Mindcurv

Mindcurv, headquartered in Essen, was founded by Amjad Liaquat and Nazareno Avila in 2011, with a focus on highly-scalable Digital Commerce platforms for large and medium-sized enterprises. Over the years, Mindcurv has been providing Digital Transformation services, development, and management of global IoT platforms, content and commerce platforms, and cloud infrastructures. Over 235 people work for Mindcurv across four countries; Germany, Netherlands, Spain, and India and deliver services based on leading technology platforms like CommerceTools, BloomReach, SAP, Oracle, AWS, Google and OpenShift.