P/A Group sells PIA Media
Parklane Capital successfully advised P/A Group, a portfolio company of Equistone Partners Europe, on the successful sale of PIA Media, the leading independent digital media company in the DACH region, in the form of a buyout. The transaction marks the third and final exit from the P/A Group for Equistone, completing a full divestment of its investment initiated in 2014.
About P/A Group
Founded in 2014 and headquartered in Hamburg, P/A Group backed by Equistone was built through an active buy-and-build strategy, bringing together numerous individual companies to form one of the leading digital agency groups in the DACH region. In 2024, the group was separated into its three core brands - UDG, Dymatrix, and PIA Media - which were subsequently sold individually.
About Equistone Partners Europe
Founded in 2002, Equistone Partners Europe is one of Europe's leading mid-market private equity firms, with a track record of over 180 investments across its history. Headquartered in London, the firm currently manages a portfolio of 13 companies spanning diverse industries. Pursuing a generalist investment approach, Equistone Partners Europe partners closely with management teams to drive sustainable growth and operational improvement.
About PIA Media
PIA Media is the leading independent digital media company in the DACH region, managing over €350 million in annual media volume on behalf of its clients. Headquartered in Hamburg with a team of more than 350 employees, PIA Media offers a fully integrated suite of digital agency services built around four core pillars: media as the strategic foundation, ad-tech & data, brand & creation, and strategy & consulting. The company serves over 200 clients, with a particular strength in advising the German Mittelstand. Key clients with a long track-record include American Express, ERGO, HARIBO, and Vorwerk.
About High View
High View is a German media group focused on building and operating a diversified portfolio of free-to-air and pay-TV channels in the DACH region, complemented by integrated media offerings for advertisers. Through its multi-channel strategy and centralized commercialization approach, High View combines content distribution with scalable media solutions, enabling targeted audience reach across both linear and digital TV environments.
Paragon Partners acquires Dymatrix
Parklane Capital has advised Paragon Partners on the acquisition of Dymatrix, one of the leading providers of software-as-a-service solutions for data- and AI-driven customer management, from Performance Interactive Alliance (PIA).
The current transaction once again underscores Paragon's commitment to long-term investments in medium-sized companies that have strong market positions and sustainable growth opportunities.
About Paragon Partners
Founded in 2004, Paragon Partners is one of the leading private equity firms in the DACH region. The company manages more than 2.4 billion euros in equity and a portfolio of currently 12 companies from various industries.
About Dymatrix
With over 20 years of expertise in omnichannel marketing and more than 2,000 projects for over 200 customers, Dymatrix helps companies personalize customer experiences in real-time by utilizing historical customer interactions and complementing them with AI-driven analyses and predictions. These insights enable targeted campaigns that reach customers at the right moment, through the right channels, and with relevant content.
neubau kompass sale to Scout24
Parklane Capital has advised the shareholders of neubau kompass AG on the successful sale to the publicly listed Scout24 SE.
The integration of neubau kompass' offerings into the ImmoScout24 platform will provide real estate agents and property developers with attractive new marketing opportunities in this segment, combined with a significantly increased reach and visibility.
As the exclusive advisor, Parklane supported neubau kompass throughout the entire sales process, with a special focus on transaction structure and contract negotiations.
About neubaukompass
neubau kompass AG was founded in 2008 and has developed into one of the leading classifieds offerings for new residential construction and property development projects with a clear focus on profitable growth. Since 2018, neubau kompass has also been successful in Austria.
About Scout24
Scout24 is one of Germany's leading digital companies and the market leader for digital real estate listings and searches with more than 19 million users per month on its own marketplace ImmoScout24. To digitize the real estate transaction process, ImmoScout24 continuously develops new products and expands its ecosystem for condominium, rental and commercial properties in Germany and Austria.
white label eCommerce sale to AXS
Parklane Capital has successfully advised the shareholders of white label eCommerce on the sale to AXS, part of Anschutz Entertainment Group.
The acquisition of white label eCommerce, one of the leading German ticketing companies, unites two innovative companies and enables AXS and Anschutz Entertainment Group to further expand their presence in the German ticketing market.
As exclusive advisor, Parklane supported white label eCommerce through the entire sales process with a special focus on the transaction structure and contract negotiations.
About white label eCommerce
white label eCommerce has built an excellent reputation over the last 12 years for its white label ticketing platform, which enables music, sports and festival promoters to sell tickets for events via a simple self-service software. The company works for renowned music festivals like the Wacken Open Air, musicians such as SIDO or Die Fantastischen Vier, sports organizers such as THW Kiel as well as various venues and theaters throughout Germany.
About AXS / Anschutz Entertainment Group
AXS is one of the world's leading ticketing companies and part of the Anschutz Entertainment Group, which operates over 300 venues worldwide in North America, Europe, Asia and Australia and organizes tours by artists such as Taylor Swift and Ed Sheeran.
Dedrone sale to AXON
Parklane Capital advised the founders of leading drone defense company Dedrone on its successful sale to Axon.
About Dedrone
Dedrone is the global leader in smart airspace security. Hundreds of commercial, government and military customers around the world rely on Dedrone’s solutions to protect against the persistent and escalating threat from drones. By leveraging AI/ML, Dedrone is the only solution that provides continuous, autonomous interrogation and verification of drones. Established in 2014 in Kassel, Germany, Dedrone is now headquartered just outside of Washington, D.C. and has offices in San Francisco, CA, Phoenix, AZ, Columbus, OH as well as Bristol, United Kingdom.
About Axon
Axon is the pioneer and global market leader for bodycams and patent holder of the TASER technology. With over 26 years of technological advancement, Axon offers an entire network of devices and applications dedicated to protecting life by non-lethal means.
FREIHOFF Gruppe sale to GARDA SIKRING
Parklane Capital advised the shareholders of the Freihoff Gruppe on their successful sale to the Garda Group, backed by EMK Capital. The Freihoff Gruppe is one of the leading specialists for electronical security solutions in Germany. With the acquisition Garda Group drives forward its plans to build the leading European platform for security solutions.
Parklane acted as the exclusive advisor to the Freihoff Gruppe and supported the company throughout the entire sales process with a particular focus on the structuring of the transaction and contract negotiations.
About Freihoff Gruppe
Freihoff was founded 25 years ago and since then has risen to become one of the leading independent system integrators for electronic security solutions in Germany. Today the company realizes complex security solutions for large and renowned customers such as DHL, Bayer, Telekom and RWE as well as numerous medium-sized customers and private persons.
About EMK Capital & Garda Group
EMK is a successful European private equity investor with extensive experience in the security market. Since the beginning of 2023, EMK has the Garda Group, Northern Europe's largest provider of security solutions in its portfolio. Together with Freihoff the aim is to build the leading European platform for security solutions, for which Freihoff and its current management will drive forward the consolidation of the German market.
Channel Pilot Solutions sale to Bregal Unternehmerkapital
Parklane Capital advised Channel Pilot Solutions in the successful sale to Bregal Unternehmerkapital GmbH. Based in Hamburg, Germany, Channel Pilot Solutions specializes in e-commerce marketing and product data optimization services and is well-known for its innovative solutions. Serving as exclusive advisor to Channel Pilot Solutions, Parklane Capital provided a variety of services in preparation and execution of the transaction. With the acquisition Bregal Unternehmerkapital GmbH further strengthens its presence in the e-commerce space. Founder, CEO and previously sole shareholder of Channel Pilot Solutions, Ralf Priemer, will remain a shareholder and also continue his role as the company’s CEO.
About Channel Pilot Solutions
Channel Pilot Solutions GmbH is a leading e-commerce SaaS company known for its innovative, cloud-based product data management tool Channel Pilot Pro. Trusted by most of Germany's top 25 e-commerce companies and many other businesses of all sizes, the company has significantly accelerated its growth over the past two years with a strong increase in monthly recurring revenue.
About Bregal Unternehmerkapital
Bregal Unternehmerkapital GmbH is part of the global Bregal Investments group and specializes in mid-sized company investments with a focus on family-owned and owner-managed businesses in German-speaking and select European regions. The fund invests across various sectors and is a prominent player in the European private equity scene.
oneLake sale of IP assets to Microsoft
Parklane Capital advised business intelligence SaaS company oneLake on its successful sale of certain IP assets to Microsoft. Parklane acted as the exclusive advisor to oneLake and supported the company throughout the entire process with a particular focus on the structuring of the transaction and contract negotiations.
About oneLake
oneLake is a software and consulting company focused on business intelligence solutions founded by Thomas Ingenhorst and Dennis Mausbach in 2021. The company aims to help companies fully realize the value of their data by providing software tools and services. oneLake successfully launched its first SaaS product for AI-assisted data analysis in 2023.
Valentins sale to BLUME2000
Parklane Capital advised the shareholders of e-commerce specialist Valentins on its successful sale to Blume 2000. Valentins is one of the leading online flower delivery companies in Germany. The acquisition solidifies Blume 2000’s position as the market leader in florist and flower delivery market.
Parklane acted as the exclusive advisor to Valentins and supported the company throughout the entire sales process with a particular focus on the structuring of the transaction and contract negotiations.
About Valentins
Valentins was founded in 1999 by Erik Siekmann and is one of Germany's leading online flower delivery companies. Based in Mörfelden-Walldorf, the company currently employs over 50 people and has delivered flowers to more than 1.5 million customers.
About Blume 2000
Founded in 1974, Blume 2000 is Germany’s largest flower retailer and online flower delivery company. In total, Blume 2000 currently operates over 230 florist stores and employs more than 1,800 employees in Germany.
